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Work Area: Trademarks

USPTO top trademark applicants revealed

Kanye West’s IP rights holding company makes appearance as Chinese numbers drop

A ‘brand’ new approach to intellectual asset mapping at Spotify

An updated framework allows for renewed understanding of the way that a broad array of potential brand assets can drive value for knowledge companies

Registering 3D Marks in China

Conventional 2D trademarks that are deemed indistinct can obtain distinctiveness with the addition of unique features. For instance, a mark containing the single letter ‘M’ in plain form is deemed to be indistinctive; however, if the letter is sufficiently stylised, such as in the case of the golden arches symbol of McDonald’s, it can obtain distinctiveness. It has, therefore, been debated whether 3D marks in similar situations can be treated similarly. The laws governing the issue have evolved over time in China.

Latest content

Intentional connection, innovation incentives key to growing monetisable patent portfolio

Dolby Laboratories’ director of IP strategy and operations provides best practices for building valuable patent and trademark portfolios against a backdrop of global crises

08 September 2022

Study reveals "unprecedented" flood of opportunistic filings in Russia as foreign brands targeted

Research uncovers nearly 500 trademark applications filed that are identical or similar to famous foreign brands

31 August 2022

Enforcement rules of Taiwan’s Patent Act to be amended

Revisions to the rules will have the effect of simplifying procedures for recordation of pledges, as well as relaxing applications for re-issuance or renewal of patent certificates.

24 August 2022

Limitation of goods or services for trademark registration in China

Brand owners are advised to weigh up their business needs when deciding whether to file a national application with the CNIPA or for international registration through the Madrid Protocol (designating China).

24 August 2022

Nestlé, Coca-Cola most valuable brands as food and beverage industry bounces back from covid

Food brand values have returned to pre-pandemic levels, according to a new report

18 August 2022

Musk v Twitter is a reminder that brands must be prepared for targeting by passionate fan bases

The unfolding legal dispute between the ubiquitous social media giant and the billionaire with 100 million followers is set to become the legal battle of the year when it hits court in October

13 August 2022

Indian government moves to clear trademark backlog and speedily resolve disputes

Local experts welcome initiative to dispose of IP disputes at a record pace

12 August 2022

Judicial Yuan announces draft amendments to the Intellectual Property Case Adjudication Act

New amendments encompass 40 new articles, alongside revisions to 41 others. They aim to enhance protection of trade secrets and strengthen communications between the IP Court and the IP Office, among other goals.

03 August 2022

How ResMed uses IP to build business value

Michael Pinczuk and his colleague Keira Moore explain that deep thinking about strategy and communication have paid dividends for the leading medtech company

29 July 2022

Qingdao IP Tribunal clarifies the criteria of exhaustion in cases of product modification

The ruling in a civil suit against Wuxi Smile IoT Ltd establishes that, when considering whether modified genuine products constitute trademark infringement, whether the alleged acts are detrimental to a trademark owner’s legitimate rights is the key issue.

20 July 2022

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