Work Area: Trademarks

Latest content

Geely to boost R&D war chest with Shanghai listing

China’s next big IPO will feature one of the country’s auto IP leaders, which has more than 9,000 patents and counts licensing as a major revenue source

07 September 2020

New hurdle for TikTok sale as China looks to scrutinise its own technology outflows

Export rule update shines a light on the IP and technology aspects of a potential deal between ByteDance and a US-based acquirer

03 September 2020

Trademark application process in mainland China

Featured in China: Managing the IP Lifecycle 2021

As China becomes an important market for foreign brands, securing a trademark in China early will smooth the entry into the Chinese market.

03 September 2020

Comparative aspects of trademark dilution between the United States and China

Featured in China: Managing the IP Lifecycle 2021

A trademark anti-dilution system protects famous trademarks against blurring, tarnishment or degradation.

03 September 2020

Trademark protection on e-commerce platforms

Featured in China: Managing the IP Lifecycle 2021

With the increasing protection of IP rights on e-commerce platforms, trademark registrants’ rights are respected and protected.

03 September 2020

Lost in translation: protecting Chinese-language marks

Featured in China: Managing the IP Lifecycle 2021

If a Chinese company goes to another country to sell products or provide services, it is advisable for it to use a trademark in the language of that country in addition to its own Chinese-language mark.

03 September 2020

Strategies to establish trademark fame in China

Featured in China: Managing the IP Lifecycle 2021

Aligned marketing and legal strategy to build, defend and strengthen brand reputation We live in a world surrounded by brands.

03 September 2020

Ant Group touts strong patent position as it unveils business to investors

Filing documents detail IP strategy of the Alipay operator, which is preparing what could be the biggest IPO in history

27 August 2020

Countries that seek to lead in AI must think seriously about how to use IP to protect what it creates

Exclusive article for IAM written by Professor Ryan Abbott, one of the team behind the groundbreaking DABUS patent applications

21 August 2020

Meet the new faces in the IP Hall of Fame

This year’s inductees share what it takes to become the best of the best

12 August 2020

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