When licensing deals create shareholder value

Companies which are able to communicate the details of licensing deals to thefinancial markets stand to reap an immediate benefit in the shape of increasedshare values, according to a detailed study of London Stock Exchange sharemovements following such announcements. But the same research reveals thatalthough market-makers appreciate there is value in licensing agreements,many of them are not quite sure why. By Suzanna Hawkes

Download

Get unlimited access to all IAM content