7 Mar
2018

Take a deep dive into the decision-making processes of IP business leaders at IPBC Global 2018

Have you ever wondered how IP leaders at companies such as Ericsson, Starbucks, Mastercard and Uber make big decisions? 

Making the right call at the right time is crucial - whether you are seeking to build or defend an IP position – yet not everyone gets it right. But in today’s fast-paced, unforgiving business world, getting it wrong can cost companies money, market share, time, momentum and a whole lot more.

IPBC Global 2018, which is taking place in San Francisco from 10th to 12th June has two plenary sessions designed to explore how the most senior corporate IP executives approach the decision-making process.

Delegates will hear how IP leaders confront critical business situations and gain a deep understanding of how they ensure that they get it right time and time again.

Using real-life scenarios, these rainmakers will reveal how they:

  • build bulletproof portfolios
  • expand licensing opportunities into new sectors
  • justify IP spend to the board

The heads of IP so far confirmed for these sessions are:

  • Gustav Brismark, Ericsson
  • Colm J Dobbyn, Mastercard
  • John Han, Qualcomm Technology Licensing
  • Lisa McFall, Workday, Inc
  • Amar Mehta, Waymo
  • John Mulgrew, Uber
  • Ilkka Rahnasto, Nokia
  • Phyllis Turner-Brim, Starbucks
  • Stephan Wolke, ThyssenKrupp AG

One important point to note is that the quota for IP service providers to attend IPBC Global 2018 is almost full. There are less than 20 places now remaining for service providers and registration will close this Friday or when the quota is reached, whichever happens first.

Joff Wild

Author | Editor-in-chief

[email protected]

Joff Wild