1 Sep
2003

Reconstructing Microsoft: the new Marshall plan

In 1992, Marshall Phelps took charge of IBM's drive to commercialise its IP assets. At the time, IBM was a net payer for IP. By the time Phelps left in 2000, Big Blue was bringing in approaching US$2 billion a year from exploiting its rights. Now that Phelps has joined Microsoft as its IP supremo, can he pull off the same trick again? By Rick Marsland