The IAM Strategy 300 focuses exclusively on patent practitioners and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal patent expertise.
Max Olofsson is steeped in the IP and business worlds and has accumulated vast global patent licensing experience. He has outstanding leadership credentials and has been driving Avanci’s European licensing activities.
Max Olofsson is vice president of licensing for Avanci, the independent, one-stop licensing platform that brings together licensors and licensees to share cellular technology for the internet of things, including connected vehicles. Avanci is supported by Marconi, which creates and supports independent licensing platforms and programs relating to the world’s most important technologies.
Responsible for licensing at Avanci, Mr Olofsson has concluded many agreements with leading automakers in Europe and the United States. With more than 20 years of broad experience in licensing, his record of partnering with patent owners and equipment makers to drive new innovations is instrumental to growing the Avanci marketplace.
He joined Avanci in 2016 from Ericsson, where he was director of patent licensing. During his 18-year tenure, Mr Olofsson negotiated patent licence agreements with companies around the world while also participating in setting up patent platforms and negotiating technology and trademark licenses. Before Ericsson, he worked at the Swedish Patent Office and at World Patent Technology.
Mr Olofsson received his bachelor’s in business administration and MSc in physics degrees from Stockholm University in Sweden, also studying at Johannes Gutenberg University in Mainz, Germany. Besides Swedish and English, Mr Olofsson also speaks German and French. He lives in Stockholm, Sweden and enjoys exercise and running, as well as travelling with his family, cooking and collecting wine.