Heath Hoglund

President at Via Licensing Corp
Ranked in Licensing
IAM Research

The IAM Strategy 300 focuses exclusively on patent practitioners and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal patent expertise.

IAM Says

Heath Hoglund crafts sophisticated and clever licensing solutions to truly maximise the value of the intellectual property at hand. He is a big-picture thinker who is methodical in his approach to ensuring the best outcome for his clientele.

Heath Hoglund's Profile

Heath Hoglund is president of Via Licensing Alliance, the collaborative licensing leader.

Via LA was formed in May 2023 when Via Licensing and MPEG LA – two of the most successful patent pool administrators – united to form the industry’s largest collaborative licensing organization. Via LA administers dozens of licensing programmes for a variety of technologies consisting of nearly 50,000 patents in over 130 countries with more than 500 patent holders and nearly 10,000 licensees.

Mr Hoglund leverages over 30 years of technology and intellectual property expertise to manage Via LA’s transparent IP licensing solutions, balancing the needs of implementors and innovators around the world. He is a highly respected IP leader who has built a reputation for collaborating across the ecosystem to maximize innovation, foster participation, and advance technology adoption.

Prior to joining Via in February 2022, Mr Hoglund was the vice president of intellectual property and standards at Dolby in San Francisco, California, where he had global responsibility for patents, trademarks and copyrights. In this role, he led the development of Dolby’s patent portfolio, oversaw Dolby’s patent licensing programmes, and led the formation and design of several collaborative patent pools and standards activities.

Before joining Dolby, he founded Hoglund & Pamias, a full-service IP law firm in San Juan, Puerto Rico, where he represented a broad range of clients in the federal courts and at the US Patent and Trademark Office. He also served as an adjunct professor of patent law at the University of Puerto Rico School of Law.

IAM Magazine has named Mr Hoglund an IAM Top 40 Market Maker every year since 2019. He previously served as chair of the American Bar Association IP Section’s Patent Division and is also a past-president of the San Francisco IP Law Association.

Mr Hoglund has a JD (cum laude), an MS, and a BS (cum laude) from the University of Minnesota.

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