Bruce Rubinger

Managing Director at Global Prior Art Inc
Ranked in Defensive patent aggregation, Finance, IAM/IC, IP management consultancy, Legal, Licensing, Valuation
IAM Research

The IAM Strategy 300 focuses exclusively on patent practitioners and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal patent expertise.

IAM Says

Bruce Rubinger is “a pioneer and institution in the IP industry who is extremely dedicated to patent quality”. “The rigour of his searches is unsurpassed and he regularly finds the best prior art thanks to careful study and thought of the entire matter, not just claim language in isolation.”

Bruce Rubinger's Profile

Bruce Rubinger is the founder and managing director of Global Prior Art (GPA), a longstanding leader in patent research and analysis and widely known as “the most trusted name in IP research”. Dr Rubinger is a top strategist for IP defence and a well-known authority and speaker on effectively wielding the invalidity defence, IP due diligence, IP strategy, smarter portfolio management and strategic product innovation that captures key patent assets. He oversees GPA’s engineering division, comprising the integrated circuits/electronics, wireless communications, software and mechanical groups. A pioneer in the field of IP strategy, he is an inventor of the Interactive Global Map and Knowledgebase, which allow the identification and capturing of big opportunities in a crowded space.

Rather than simply advising on IP strategy, GPA dives into a client’s portfolio management and invention process to identify process changes and eliminate waste. His knowledge of patent quality, IP management and process re-engineering allows him to identify cutting-edge processes that yield stronger patents and a proactive IP portfolio while transforming decision-making within a firm. His team has also conducted significant research on diverse AI tools, including their performance and use cases. The optimal integration of technical experts and AI classifiers for more effective patent portfolio management is a current focus of his research, client support and presentations.

Dr Rubinger’s background comprises both technology and the science of decision-making. He holds a BSEE, an MSEE and a PhD in systems science. His dissertation addressed non-linear filtering and its application to prediction and estimation, funded by a NASA fellowship. He began his career with Hughes Aircraft.

Articles and presentations:

  • “AI in the IP Department: Achieving the Optimal Balance Between Human Intelligence & AI” (IAM Webinar, 9 September 2021)
  • “Intellectual property and the next generation of solar technology” (IAM 94, March 2019)
  • “Who Owns the Future of Autonomous Vehicles” (IAM 89, March 2018)
  • “Best Practice in IP Management: Leaner & Smarter” (IAM, March 2018)
  • “GPA’s Experts vs The Crowd: Setting the Performance Record Straight” (February 2014)

Unlock unlimited access to all IAM content