Gustavo Starling Leonardos

Managing Partner at Luiz Leonardos & Advogados
Ranked in Brazil
IAM Research

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Growth is a central narrative at Luiz Leonardos & Advogados, which recently opened a new office in the heart of São Paulo to complement its home base in Rio de Janeiro. The cradle-to-grave patent offering it has cultivated is designed to meet and exceed the needs of innovators of all stripes. The firm has an impressive pedigree: namesake Luiz Leonardos is a revered thought leader who qualified as an industrial property agent in 1955 and has since done much to shape the national IP landscape, not leas during his time as president of the ABPI; he also served a stint as vice president of the International Association for the Protection of Intellectual Property. A practitioner of equal calibre, Gustavo Starling Leonardos ably dispatches all manner of patent protection, enforcement and transactions briefs. “Gustavo reacts quickly and efficiently to official letters from INPI and is great at coordinating parallel prosecution before the EPO.” Ana Paula Jardim is unerringly astute in managing portfolios and pursuing judicial and administrative prosecution: “She shows exceptional dedication and commitment to achieving commercial goals and gives personal attention to every issue, as if it is the only matter under her purview and we are her only client. Her advice is outstanding – always clear and never mired with jargon.”

Gustavo Starling Leonardos's Profile

Gustavo Starling Leonardos is a founding partner of Luiz Leonardos & Advogados and active in all areas of intellectual property.

Mr Leonardos received his bachelor’s degree from the State University of Rio de Janeiro in 1985 and was admitted to the Brazilian Bar in the same year. In 1987 he earned his master’s in comparative law from the George Washington University Law School. In 1989 he worked for WIPO in Geneva as a consultant for the industrial property division until March 1990.

Mr Leonardos is an active member of the main IP associations in Brazil and internationally. He was thus president of the Brazilian Intellectual Property Association for two subsequent terms (2004/2005 and 2006/2007). During that time, he was also a member of the Brazilian National Council against Piracy and IP Infringements of the Brazilian Ministry of Justice. He is currently a member of the Intellectual Property Committee of the Brazilian Attorneys Institute, as well as a member of the Inter-American Association of Intellectual Property (where he also served on the executive committee) and an active member of INTA, where he has been engaged in committees for numerous years. He is an active participant of the International Association for the Protection of Intellectual Property, having been the president of the Brazilian group from 2004 until 2007, as well as a member of other committees in the association, such as the programme committee and now the special committee Q94 for the WTO. He is the author of a number of articles on IP law and a frequent speaker at national and international conferences.

In 2007 Mr Leonardos was awarded the EMERJ Medal from the School of Magistrates of Rio de Janeiro for the relevancy of his services to the Brazilian legal culture.

Mr Leonardos is engaged in all areas of intellectual property and directly involved in all aspects of trademark prosecution and litigation related to IP matters, as well as contracts, transfer of technology and copyright.

Mr Leonardos is the managing partner of Luiz Leonardos & Advogados. He specialises in trademarks, licensing and litigation.

Firm Profile

Luiz Leonardos & Advogados is an IP boutique with over a century of tradition, being one of the successors of Momsen Leonardos & Cia founded in 1919.

The firm combines the expertise and resourcefulness gained over 100 years of work devoted to intellectual property in Brazil with the advantages of a newly created framework – one that fosters more effective and personal interaction with clients.

Luiz Leonardos & Advogados has 14 partners and over 60 experienced professionals dedicated to all areas of intellectual property. The firm counts with highly specialised attorneys at law, engineers, biologists and pharmacists who can provide all the necessary assistance to protect IP rights before the Brazilian Patent and Trademark Office and the courts.

The team works continuously to provide clients with outstanding IP services in a world that is constantly changing. The firm’s professionals are always alert to the innovations and updates implemented by the Brazilian Patent and Trademark Office in order to provide clients with the best advice, effectively fulfilling their needs.

Luiz Leonardos & Advogados cherishes transparency in its relationship with clients, third parties, service providers and all its peers as they are the firm’s most valuable assets.

In 2019 Luiz Leonardos & Advogados opened a branch office in Sao Paulo, strategically located in the Itaim Bibi neighbourhood – the financial centre of the city – within walking distance of the regional branch of the Brazilian Patent and Trademark Office. The branch’s team of experienced engineers and lawyers is fully prepared to serve the national market and to meet the growing needs of international clients.

The firm’s practice areas encompass antitrust and competition law, contracts, transfer of technology, licensing and franchising, copyright, designs, entertainment and advertising law, food and drug law, geographic indications, litigation, patents, plant varieties, privacy and data protection, software, integrated circuit topography, trade secrets and confidential data, trademarks, trade names and domain names, unfair competition and anti-counterfeiting measures.

The firm’s patent department is made up of highly specialised professionals with extensive experience in the prosecution of patents in the technical fields of chemistry, life sciences, biotechnology, biochemistry, pharmaceuticals, metallurgy, medical devices, electrical engineering, electronics, systems, telecommunications, mechanical and other non-chemical sciences, as well as in the prosecution of industrial designs, software, plant variety protection and National Health Surveillance Agency issues.

The department services cover the entire patent prosecution process, both in Brazil and abroad. The professionals are skilled in performing patent searches, including freedom-to-operate, prior art and other searches, as well as drafting patent applications, prosecuting patent applications before the Brazilian Patent and Trademark Office and providing patent consultancy. In summary, the team’s expertise enables Luiz Leonardos & Advogados to take all measures necessary to maintain and protect its clients’ rights.

The firm’s trademark and litigation departments are skilled to act on the whole spectrum of work in areas including administrative prosecution and litigation.

Luiz Leonardos & Advogados has deep experience handling all kinds of litigation related to IP rights.

The firm stands as a reference in the management of trademark portfolios, in Brazil and abroad, both for small and large companies. Luiz Leonardos & Advogados performs all the prosecution work, as well as conflict searches and renewals, in addition to filing oppositions, appeals and administrative invalidity procedures. The firm also advises clients on the registration and prosecution of trade names and domain names.

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