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Following its integration with member of the QANTM network Davies Collison Cave, the IP corporation Advanz Fidelis has now rebranded as DCC Advanz Malaysia. What remains unchanged is the set’s innovative, commercially savvy nature. It offers a wide spectrum of IP services – from non-contentious matters to advice and consultation on contentious cases – and continues to have the customer’s best business interest at its heart. At the forefront of the practice is managing principal Debbie David, who plays a key role in both domestic and foreign filing patent departments. Working hand in hand with patrons to devise creative and tailored portfolio strategies, she is a detail-oriented, innovative and personable expert. Her strong business acumen allows her to excel on the IP commercialisation front and design efficient IP management systems for her following. Wing Hang Foong is an excellent communicator with medical science background, who goes above and beyond to draft, prosecute and devise bespoke strategies. Meanwhile, founder consultant Jern Ern Chuah is a commercially minded expert who excels at advising businesses on their IP asset management plans and negotiating complex deals.
Debbie David is managing principal at DCC Advanz Malaysia Sdn Bhd (formerly known as Advanz Fidelis IP Sdn Bhd). With close to 20 years’ experience in the field, Ms David has comprehensive knowledge of IP and is at the forefront of news and updates in the field.
Ms David has a background in computing and has had the opportunity to work across key areas of IP. She is actively involved in the full spectrum of patent activities and enjoys helping clients identify and develop their IP portfolios, conduct transactional matters for the commercialisation of IP, and advising and developing systems for the effective management of IP assets.
Both Ms David and the DCC Advanz team are focused in engaging closely with each client, understanding their needs and journeying with them as their intellectual properties are identified, developed, filed and registered. Clear and concise communication, coupled with practical and sound business advice is paramount in ensuring that each outcome is beneficial to the client. The team also focuses on crafting and delivering innovative solutions, in delivering a service and experience that is of quality and value to each client.
Ms David is a registered patent, trademark and industrial designs agent in Malaysia and holds various committee positions in local and international IP associations.
[Note: As of 11 October 2022, Advanz Fidelis IP Sdn Bhd has integrated with Davies Collison Cave, and is now known as DCC Advanz Malaysia Sdn Bhd. This creates a wealth of opportunities and synergies between the two companies – the introduction of the DCC brand into the Malaysian market, and the expansion of the capacity of DCC to provide services across Asia Pacific with its present footprint across Australia, Singapore, New Zealand and Hong Kong.]
DCC Advanz Malaysia Sdn Bhd (DCC Advanz) is an IP specialist corporation in Malaysia that offers a fully integrated IP service under one roof, from registration and portfolio management to advice on contentious matters (both advisory and consultation) and the physical implementation of policies relating to clients’ IP needs.
Strength in IP services
The people at DCC Advanz make up a well-rounded team, covering a wide range of disciplines. The company is specifically equipped to assist clients through all stages of IP development. The consulting arms are divided across four areas: technical research and patent development, legal and regulatory, business advisory and commercialisation. This has enabled the company to become the leading comprehensive provider of IP services in Malaysia.
The team comprises 25 professionals from a variety of backgrounds, including registered patent, trademark and industrial design agents, lawyers (non-practising), engineers, scientists, business advisers and commercialisation and accounting professionals. All of them share a voracious curiosity and passion for innovative solutions, which is the central and key core value of the company.
DCC Advanz has a very strong patent team, with team members from diverse backgrounds ranging from science to engineering. The team is one of few in Malaysia to take on patent drafting projects, and is recognised throughout the world. The team regularly push the boundaries in IP prosecution strategies, resulting in a number of success stories for novel IP filings and registrations in Malaysia.
The commercialisation and contentious divisions of the patent team are also very active, as is the IP consulting team. Both take on a large amount of cross-jurisdictional dispute resolution, negotiation and advisory work. Of note is DCC Advanz’s involvement as the IP adviser to the state of Sarawak and in the development of policies and frameworks for key government agencies and government-linked corporations. The company regularly helps its clients to develop IP strategies and action plans on how best to protect and commercialise existing and future intellectual property.
In addition, the company is renowned for its IP education services, which it provides for senior management of companies both large and small, specific industries, individual IP owners and even civil service personnel. With the ability to communicate complex subjects in a clear and understandable manner, its programmes have been extremely successful, with attendees reporting that they can easily appreciate, remember and apply key IP concepts.
What differentiates DCC Advanz from its competitors is its belief that IP must be considered from a business-centric perspective. The company is focused on ensuring that its end results have an enriching and beneficial effect on all of its clients. Using this approach, client advice is rendered with the aim of ensuring that the IP goals to be achieved are set from a business perspective, enabling clients to understand the importance and benefits of intellectual property in their business.
Through this approach, the company has garnered a wide range of experience spanning a diverse variety of topics. As well as standard IP prosecution activities, it is involved in:
the creation and development of comprehensive training programmes, audits and IP strategies
the development of strategic IP portfolios
the commercialisation of IP assets
the provision of strategic advice on dispute resolution
the development of IP policy frameworks
the development of IP management systems
hands-on representation and negotiations for IP transactions and commercial agreements
DCC Advanz continues to innovate and improve on the services that it provides, and aims to offer clients a comprehensive and continuously growing range of services that meet and exceed their expectations.
DCC Advanz has regularly been recognised as a leading IP practice in Malaysia by its peers, overseas associates, survey groups and IP industry publications. It regularly wins awards and mentions, either by itself or through its consultants.