Aleksandra Kuźnicka-Cholewa

Senior Associate at CMS
Ranked in Poland
IAM Research

The Patent 1000 focuses exclusively on patent practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal patent expertise.

Bronze - Individuals: litigation

Aleksandra Kuźnicka-Cholewa's Profile
Firm Profile

The pandemic that will define 2020 and 2021 has put many types of intellectual property in the spotlight – particularly in the life sciences. Who will develop an effective vaccine or vaccines for Covid-19, and how will their IP rights be balanced against the world’s urgent need to exploit those rights? The same question will be asked in relation to any drugs that appear to be effective against the virus. But 2020 has highlighted many other aspects of intellectual property.

New systems are being developed for tracking and tracing not only infections, but also the movements of individuals. Remote working on an unprecedented scale is boosting a host of related technologies. Broadcasters are finding new ways of creating content, and businesses are discovering new techniques for remote engagement with their customers. Some IP owners that have traditionally been based in the ‘old’ world are striving to find ways to monetise it online. The development of dozens of technologies has been boosted – the CEO of Microsoft believes we have seen two years of digital transformation in two months.

At the other extreme, some distressed businesses, ranging from retailers to publishers, are focusing on their IP rights because those rights are among their few remaining assets with any real value. The crisis will likely see some well-known businesses fail, but some of their brands will re-emerge under new ownership. Some franchise agreements and other contracts that include IP will unexpectedly come up for renegotiation. If lockdown or other restrictions have slowed your R&D or design development, are you at risk of losing out in a first-to-file system? Or perhaps you are running a platform that suddenly has insufficient content? Have you made the necessary technical, environmental restrictions to qualify for protection?

Whatever your opportunities or challenges may be in our strange new world, an effective IP strategy will include both commercialisation and enforcement. CMS can help you devise and execute that strategy.

Our dedicated team of over 450 specialist lawyers, scientists and patent attorneys can draw on a wealth of experience and deep understanding to meet your business needs – experience gained in acting for some of the world’s best-known brands, from banks to tech and media companies, and life science businesses to major fast-moving consumer goods manufacturers. We handle the full lifecycle of IP assets, in both contentious and non-contentious work. Whether you own intellectual property or license it, we can help you maximise the value of the assets in your portfolio, even in such difficult times as these.

Brand builders

Trademarks play an essential role for both businesses and their consumers. CMS advises on all elements of trademarks and has conducted the second largest number of UK trademark hearings over the past three years. This extensive experience enables us to advise on trademark registrations, oppositions and portfolio management, globally and locally.

If disputes arise, we are there to guide you through the litigation process, whether you are pressing or defending a claim locally or across national borders.

Innovation protectors

The CMS patent attorney practice disrupts the traditional boutique approach to provide a service that meets the needs of modern business practice.

High-profile and global life sciences and hi-tech companies trust us to manage their patent portfolios. Their portfolios are under constant scrutiny – our clients know their assets are in the very best hands. Our attorneys have long-held passions for the sectors we work in, with many having PhDs and/or industry experience in their chosen area.

Portfolios are actively managed using a CMS-built database that gives clients direct access to their data while enabling us to proactively manage every case.

Creativity defenders

Creativity comes in all forms. It may be a new manufacturing process, an innovative piece of code or how an existing piece of tech can be repurposed for improved usability. This creativity deserves the best defence. Whether it is dealing with trade secrets or applying the latest copyright legislation, the CMS team can handle all matters relating to the copyright and infringements. We establish ownership of copyrighted works and register copyright, we police potential infringements and have substantial experience in copyright litigation.

Get unlimited access to all IAM content