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Bronze - Firms: prosecution

“Working with PI IP is very satisfying. It is very skilled in the software technology space, particularly, related to machine learning and AI. It provides an excellent quality of prosecution work at a reasonable price point. It is reliable and timely. Although it is a relatively young legal practice, it is already well established within the South Korean market for providing good service in the AI-related space, counting many start-ups as customers. It is evident that its dedication and professionalism contribute to its great performance.” Best known for delivering a tailored, innovative IP offering to technology start-ups, PI IP is a compact, strategically minded outfit with sharp commercial insights. Since establishing the set in 2013, managing partner Daeho Lee has proven himself to be a capable leader who can anticipate market trends – under his guidance, PI IP was the first South Korean IP practice to establish an AI division. He is an electrical engineering and telecommunications expert with a flair for IP analytics and portfolio advice. “Deaho is diligent, responsive to all emails, and quick to grasp the subject matter of the applications.” Co-founder Gunhong Park has an extensive knowledge of technical areas such as software, semiconductors, blockchain and telecommunications and security technology. His strong business acumen enables him to extract maximum value from his patrons’ IP assets and flawlessly manage their patent portfolios. One source enthuses: Professional, responsive, and attentive to detail, Gunhong is great to work with and always very responsive.” Meanwhile, Jaeyoon Kim has ample experience assisting research institutions and constructing IP portfolios for major multinationals. He is always ready to go above and beyond for service users.

Firm Profile

Irreplaceable and unrivalled leader in the IP industry

“Irreplaceable legal experts in AI” is a proper description of PI IP LAW. Despite its young age, PI IP LAW has quickly shown paramount growth like no other since its foundation in 2013, and is on a mission to become the unrivalled leader in the areas of AI, electronic engineering, software and telecoms. Starting with representing an AI-based computer vision start-up that broke the M&A record in the Korean start-up industry, the firm has achieved exponential growth and has established its presence on the Korean IP scene. 

Well-earned reputation as a software/AI-focused IP law firm

When it comes to technological expertise, PI IP LAW stands out in software, especially in AI and the knowledge and expertise they have accumulated over the years are renowned among clients. Thanks to its significant expertise, AI and software cases take up more than 70 per cent of its patent cases, and the accumulated enterprise value of its clients amounts to $5 billion. Based on such wide-ranging expertise, PI IP LAW has become an IP law firm that has not only proved itself in prosecution and litigation, but also excels in providing consultation on establishing a solid IP system or portfolio to innovative start-ups and SMEs that are in need of consolidating their IP assets. 

Pioneering vision and powerful drive to go beyond traditional IP services

PI IP LAW’s ambition to go beyond traditional legal services led to the launch of IP BUILD UP and IP SCALE UP designed to provide tailored solutions to start-ups. PI IP LAW especially focuses on guiding and setting IP strategies for companies who are preparing for an IPO or are expanding their market dominance to take over the market leader position. Some of PI IP LAW’s major clientele include a start-up that was acquired at the highest price in the M&A history of Korean start-ups by a US market leader in machine learning, a market leader in Korea’s online game publishing industry and a game device manufacturer that led the offline arcade games industry and came to be acquired by the market leader.

Furthermore, PI IP LAW established its affiliate start-up Sejinmind to apply new technologies such as automated AI-based patent analysis and full IT-based trademark services. PI IP LAW’s goal of being ahead of legal tech solutions also led to the launch of markiny in 2020, an online trademark filing and registration service where customers can enjoy a premium tailored trademark service at home just as they would by visiting the office. By collaborating with specialists and market leaders in AI, PI IP LAW conducts projects of creating an algorithm for recommending the most appropriate class of goods and setting up a database for assessing the tendencies of trademark examiners.

Global top talents delivering world-class IP service

The innovative DNA of PI IP LAW is reflected in its IP practice. Since its establishment, PI IP LAW has been focusing on broadening its international presence and aims to communicate effectively by building close ties with clients. Rather than simply executing clients’ instructions, members at PI IP LAW strive to guide clients with practical solutions that can accomplish their needs. PI IP LAW’s professionals are known for their world-class work ethic and expertise, every member of the team speaks fluent English and possesses strong written and verbal communication skills, providing international clients with a seamless service. With its responsiveness to evolving IP systems along with fast-changing business environments, PI IP LAW has successfully established landmark cases and become a reliable IP expert. 

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