Director, IP Department at Dej-Udom & Associates
Poondej Krairit is the head of the IP department at Dej-Udom & Associates and an expert in IP matters. He has a strong background in electrical engineering, telecommunications engineering and all IT-related areas. He is a postgraduate of Boston University and holds a PhD in computers and engineering management from Assumption University. He specialises in the drafting of patent specifications and applications and the prosecution of trademarks.
Dr Krairit is ranked as one of the leading individuals for trademark prosecution and strategy and patent prosecution in Thailand, while the firm’s IP team has garnered international recognition for IP work in regional reviews. He is a certified professional patent agent and is registered by Thailand’s Department of Intellectual Property. He currently serves as secretary general and is a committee member of the Intellectual Property Promotion Association of Thailand. He is a committee member of the Intellectual Property Association of Thailand and a council member of the Association of Southeast Asian Nations (ASEAN) Intellectual Property Association. He is a committee member on the Emerging IP Rights group of the Asian Patent Attorneys Association (APAA).
As a full-service independent law practice based in Bangkok, Dej-Udom & Associates offers partner-led counsel in the practice areas of litigation, immigration and employment, intellectual property, corporate matters, taxation, financial markets and investment. The firm’s IP department works closely with domestic and international clients to protect and enforce their IP rights. The department handles all IP aspects for Thailand, including filing, licensing, renewal, enforcement and prosecution of copyrights, trademarks, patents, domain names, trade secrets and geographical indicators, in addition to overseeing IP registrations and other IP matters in all ASEAN countries through its affiliates. The firm’s IP client base includes a wide range of well-known global brands and companies.