1 Jun
2004

Leveraging IP and delivering shareholder value, part one

Bottom line return and sustained improvement in stock performance are
among the principle reasons for initiating any intellectual asset management
programme. There may be general principles to follow but, when it comes down
to it, companies have to formulate strategies that reflect their specific
circumstances. Multinational corporation Motorola and English start-up
Cambridge Display Technology are two cases in point. Keith Bergelt, who has
held senior positions at both, reports