1 Sep
2003

An international perspective on brand valuation and management

In all probability a brand is one of the most valuable corporate assets that an
organisation possesses. It is unique. It is more than just a trademark or the
iconography that appears on stationary or shop front – it is a source of
competitive advantage in the market place and, ultimately, it represents a very
powerful driver for shareholder value. By Adrian Davis and Lucinda Spicer