26 APRIL 2023
Starbucks success proves that brand vision is a critical intangible asset
A company’s brand can be one of its most valuable intangible assets and neglecting it in pursuit of scale can be extremely damaging. In this regard, business owners can learn important lessons from Starbucks – one of the great business success stories in the world.
08 MARCH 2023
Using intangible assets to super charge business valuations
Value can be hidden in the many years of effort, millions of dollars of investment capital and fine-tuned market strategies, which all contribute to driving long-term business success and scaling up a company’s overall worth. It is thus crucial to find a way to reflect this on a company’s balance sheet.
15 FEBRUARY 2023
What college football can teach SPAC sponsors
SPACs can learn much from Coach Saban’s so-called ‘seven-second process’, reshaping it into a unique method to keep investors excited about target businesses and their intangible assets during the dreaded transfer portal period.
14 DECEMBER 2022
Provenance and transparency: secret weapons to revolutionise brand value
Companies cannot afford to be indifferent to ESG practices – transforming their approach will have a substantial impact on shareholder value and other intangible assets.
07 DECEMBER 2022
The power of music as an alternative asset class
Many artists assume that monetary value lies in physical objects such as instruments, awards or records, but they overlook the impact of intangibles. The real key to unlocking wealth for artists is hidden in plain sight.
30 NOVEMBER 2022
Storage Wars: the price of overlooking hidden intangible assets
Companies are failing to conduct proper due diligence assessments that consider intangible assets, which is proving detrimental to their organisation’s true value.
05 OCTOBER 2022
How companies can transform their ESG practices using intangible assets
Organisations cannot afford to be indifferent to their environmental, social and governance practices. Intangible assets offer a unique framework for adding value and calming doubts about return on investment for shareholders.
28 SEPTEMBER 2022
How flawed fintechs are running out of gas
Plummeting fintech stock prices are leading to an urgent re-evaluation of certain business models in the space. However, a closer look at intangible assets might hold the solution to this dilemma.