ECJ ruling ratchets up protection for prestigious marks

This is an Insight article, written by a selected partner as part of IAM's co-published content. Read more on Insight

A new ECJ decision shines some light on the murky issue of resale rights in the luxury goods sector. The ECJ found that the violation of contractual provisions designed to protect a brand’s image can give rise to an infringement claim against third-party resellers


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