Trademarks and the Internet
This is an Insight article, written by a selected partner as part of IAM's co-published content. Read more on Insight
The Internet is a powerful tool and marketplace, and is evolving at a rate that requires businesses to adapt quickly and effectively. This can give rise to a whole host of legal issues which companies need to consider. Often the law does not move as fast as the online environment, so IP strategies need to be reviewed regularly to ensure that your business has taken all necessary steps to protect its goodwill, ensure its ability to trade, be in a position to react to competitors and tackle those that seek to exploit its intellectual property.
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