Repurposing content and copyright – bouquets that become brickbats

This is an Insight article, written by a selected partner as part of IAM's co-published content. Read more on Insight

‘Content repurposing’ is defined in various ways. One online commentator describes the term as a potential entrant to the 2013 Hall of Fame for digital buzzwords. Online platforms describe it as taking raw materials and presenting them in a different way or taking a finished product and repackaging it to suit alternative media (eg, converting visuals and blog posts into presentations, or transforming data into a form that serves a different function).


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