Luxury brands in the digital world
This is an Insight article, written by a selected partner as part of IAM's co-published content. Read more on Insight
Counterfeiting is a global, multibilliondollar problem that has serious economic and health ramifications for governments, businesses and consumers. Counterfeiting is everywhere. Sales of counterfeit goods now represent around 7% of world trade and the global market for luxury fakes has exploded, especially in the digital world.
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