Implementing the new trademark law: practice versus theory

Over the past 12 months, Greece has been in a period of transition in terms of trademark law. As discussed in the Greece chapter of IP Value 2013, last year the government passed the long-awaited new Trademark Law (4072/2012), which came into force in October 2012. Since then, the Trademark Office has been taking the necessary steps in order to implement the new provisions. This chapter examines whether these steps have been adequate, and whether the trademark procedure has been updated and modernised to the extent expected and needed – or whether there is still a long way to go.

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