Ambush marketing and trademark infringement in the Caribbean
This is an Insight article, written by a selected partner as part of IAM's co-published content. Read more on Insight
Ambush marketing is a significant international concern. As a result, many jurisdictions around the world are enacting legislation to protect the commercial interests of the sponsors of major events such as the Olympics, the Fédération Internationale de Football Association (FIFA) World Cup and the Cricket World Cup.
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