Worldwide trademark protection: coverage versus costs
This is an Insight article, written by a selected partner as part of IAM's co-published content. Read more on Insight
When it comes to international trademark protection, business people are rightfully concerned about two things. The first is having protection in countries where it is critical to safeguard the use of important marks; the second is paying thousands of dollars for protection in places where this cost is simply not justified. This chapter focuses on how to can make an intelligent determination of an appropriate level of protection and the considerations that go into that determination.
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