Doing business through social media: much to gain, but a lot to lose

This is an Insight article, written by a selected partner as part of IAM's co-published content. Read more on Insight

Most companies, whether multinational corporations or smaller entities, now recognise the benefits of social media in doing business. By revolutionising the way in which companies communicate with existing and potential customers, and by offering a means of interacting with consumers who could not be reached by traditional means, social media has become an indispensable tool for modern marketing.


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