United StatesThe whys and hows of patent landscaping

In an increasingly competitive and global marketplace, it is more important than ever to capture the full benefits of innovation by making IP considerations a core part of a company’s strategic planning. Too often, intellectual property is a legal afterthought. The typical approach is to form a strategic plan, invest in research and development, produce and launch products and only then consider IP issues such as patentability and freedom to operate. To be effective, strategic planners and business managers must identify and secure the opportunities afforded by intellectual property much earlier in the innovation cycle, and then formulate and implement business strategies to handle potential IP risks before those risks are realised.

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