NYSE Euronext’s IP ambitions
This is an Insight article, written by a selected partner as part of IAM's co-published content. Read more on Insight
Across the NYSE Euronext community, business leaders and decision makers are turning their attention to the ever-increasing value of intellectual property. From chief executive officers (CEOs) of listed companies to board directors, buy-side or sell-side participants and exchange operators such as our own organisation, capturing value from innovation is crucial to keeping – and growing – market share in a highly competitive landscape. Intangible assets, whether patents, copyrights, trademarks – even corporate reputations and brands – are core business assets with broad strategic value. Each can contribute directly to an organisation’s competitiveness and bottom line.
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