InternationalHow best to utilise the Madrid Protocol

International enterprises are often confronted with the question of how to obtain international protection for trademarks while keeping work and costs reasonable. In general, applying for single national trademarks in various countries is not the best way to proceed, as the time and effort spent over administration and the costs involved are disproportionately high. In most cases, an international registration is by far the most attractive option. This chapter discusses the system for international registrations, as well as the advantages and limitations of this system.

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