IndiaA study of Indian companies and their approach to brand valuation
This is an Insight article, written by a selected partner as part of IAM's co-published content. Read more on Insight
It is well established that valuing brands is essential when assessing a company’s market position. This chapter showcases some of the top-ranked Indian companies which have successfully leveraged their brands – in addition to their global operations, overseas expansions and a strong foothold in the domestic market – to move up in the global rankings.
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