Creatively found elsewhere: strategies to succeed at open innovation

At the beginning of the last century, companies began to create research and development (R&D) groups to advance the commercial application of science. This enabled them to have complete control over the new product development process, rather than having to wait for the scientific community or other companies to start producing the components required in their products. By doing everything themselves, companies had the advantage of owning the rights to inventions that they patented and had less need to acquire rights from others.

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