Quantifying the financial impact of reputation
This is an Insight article, written by a selected partner as part of IAM's co-published content. Read more on Insight
When Rembrandts in the Attic was published in 1999 the possibilities seemed limitless. No longer would intellectual property be a legal backwater. Rather, a chief executive officer need only rummage through the attic to uncover priceless patent assets and turn years of unfocused research and development into significant new revenue streams. Of course, the reality turned out to be much more complex.
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