IndiaLegal issues in advertising: major implications for IP rights

Heraclitus said that “a hidden connection is stronger than an obvious one”. In the world of advertising many hidden connections exist, which can be considered from two key angles: • the legality of an advertisement or its claims – an issue that affects the advertiser and the agency, as well as consumers and society in general; and • the benefits of advertising from the perspective of enhanced brand value – this can be measured not only in monetary terms, but also in terms of the licensing opportunities to which it may lead.

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