GermanyAnd the Academy Award for best IP venue goes to...

This is an Insight article, written by a selected partner as part of IAM's co-published content. Read more on Insight

Consider the following situation. A new technology emerges that takes the film viewing experience to a previously unknown level. The enthusiastic reception that greets this new technology worldwide confirms that this is a game changer – the film industry will never be the same again.

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