AustraliaManaging intellectual assets in the changing IP landscape

Most companies operate in a competitive and changing environment. Those at the helm need to reassess continually the company’s commercial strategy and understand the changing IP landscape and the company’s freedom to operate, while at the same time seeking to strengthen the company’s position through effective management of its intellectual assets. A number of Australian decisions issued this year have changed the IP landscape and have implications for the management of a company’s intellectual assets, including its patenting strategy.

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