Twenty for 2012: sustainable brands for the future

This is an Insight article, written by a selected partner as part of IAM's co-published content. Read more on Insight

Sustainability in all its forms is a prerequisite for high performance. This is especially true as companies confront one of the toughest operating environments in recent memory. This chapter identifies companies which Morgan Stanley analysts believe to be the 20 highestquality companies in their respective sectors − all of them powerful brands grounded in sustainability


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