Identifying and managing intangibles: what's in your closet?
This is an Insight article, written by a selected partner as part of IAM's co-published content. Read more on Insight
Many organisations have a long history of successfully managing the lifecycle of both tangible and intangible intellectual assets, from creation to realisation. However, others are just getting started. This chapter outlines the intellectual asset management (IAM) process for those in the starting blocks who want to move forward.Download