ColombiaProving the notoriety of your trademark

This is an Insight article, written by a selected partner as part of IAM's co-published content. Read more on Insight

Common examples of well-known trademarks include COCA-COLA, MERCEDEZ BENZ, JUAN VALDEZ, MICROSOFT, WAL-MART and INTEL. Although these marks have different meanings, origins and characteristics, they all have one key factor in common: they each generate an extraordinary level of recognition among consumers. This level of knowledge is known as notoriety.


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