Protecting well-known and famous marks: a global perspective
This is an Insight article, written by a selected partner as part of IAM's co-published content. Read more on Insight
What are famous trademarks and why are they entitled to more protection than standard trademarks? How do international treaties extend protection for famous trademarks? How do local laws extend protection for famous trademarks? What are the limitations of these treaties and laws? Are there steps that companies with famous marks should take to secure protection?