Get your assets in gear: aligning IP strategy and business strategy
This is an Insight article, written by a selected partner as part of IAM's co-published content. Read more on Insight
Much has been written about both business strategy and IP strategy. When it comes to business strategy, there are many models, formulae and approaches that provide a framework to assist in its development and implementation. In contrast, it seems that most writing about IP strategy discusses its importance, but does not discuss its development and implementation. In fact, most writing seems to treat IP strategy and business strategy as two separate concepts, when in fact they are two sides of the same coin.