Countdown to kick-off: the 2010 FIFA World Cup comes to Africa
This is an Insight article, written by a selected partner as part of IAM's co-published content. Read more on Insight
Africa is a continent of extremes in regard to its climate, landscape and wealth, yet its full potential remains untapped. The hosting of the 2010 Fédération Internationale de Football Association (FIFA) World Cup by South Africa heralds not just great sporting entertainment, but also fantastic business and economic opportunities.