Apprehending an ambush – how to defend against ambush marketing

This is an Insight article, written by a selected partner as part of IAM's co-published content. Read more on Insight

As Delhi counts down to the 2010 Commonwealth Games, excitement is building not only for the worldclass sport on display, but also for the lucrative sponsorship deals. However, these could make the games an irresistible target for ambush marketers


Unlock unlimited access to all IAM content