The perils of attraction
As a brand, it looks as if Playboy has it all. Strong marks and a distinctive logo have made the company a licensing powerhouse. However, this also makes it attractive to counterfeiters
Download29 April 2008
As a brand, it looks as if Playboy has it all. Strong marks and a distinctive logo have made the company a licensing powerhouse. However, this also makes it attractive to counterfeiters
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