Norway: a counterfeiting black spot?
This is an Insight article, written by a selected partner as part of IAM's co-published content. Read more on Insight
Counterfeit products cost brand owners millions each year in lost income and also hit governments in the form of lost tax revenues. There are several measures that a rights holder can take to reduce the risk of fake products reaching the market. A counterfeit product is a product whose sales value the counterfeiter tries to increase by, for example, illegally using another’s brand name or an imitation thereof, or imitating generally known properties of a branded product.
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