Welcome

It is a pleasure to welcome you to the fourth edition of IAM’s annual publication Brands in the Boardroom: Key branding issues for senior executives. Published to coincide with the annual meeting of the International Trademark Association being held in Chicago from 28th April to 3rd May, Brands in the Boardroom 2007 seeks to identify some of the major trends in brand management and trademark law and practice, and to explain their relevancy to a readership of decision makers inside brand-owning businesses.

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