For all shades of patent licensor, rebranding could reverse the anti-troll tide
Augme Technologies – which holds a number of patents relating to mobile marketing and advertising – last week changed its trade name to Hipcricket, a recognised brand it acquired in 2011. Augme’s rebrand appears to be aimed at increasing investor…
To read more
Register for limited access
Register to receive our weekly newsletter and access two of our subscriber-only articles per month.
Subscribe and start reading now
Subscribe for unlimited access to articles, in-depth analysis and research from the IAM experts.