INTRODUCTION

It is a pleasure to welcome you to the 2018 edition of IAM Strategy 300 – The World’s Leading IP Strategists, our annual listing of individuals who lead the way in the development and implementation of world-class IP value creation programmes.

As the only platform that focuses on intellectual property as a business asset, IAM 's belief is that IP assets are significant enhancers of business value. Among other things, they can help to drive revenues, increase profits, motor collaborations, secure freedom to operate and act as security in the financial markets.

However, all of this and more would be impossible without the contributions of individual men and women with a deep understanding of the ways in which intellectual property can most effectively be put to work. These are the world-class IP strategists we seek to identify in this guide. They do not see issues from just one perspective; instead, they see value creation in the round. It is this 360-degree perspective, combined with a demonstrable ability to deliver, which makes them stand out from the crowd.

From the very beginning, the IAM Strategy 300 has identified individuals who offer top-tier services relating to the development and implementation of strategies which enable IP owners to maximise the value of their portfolios. Since 2016, our coverage has included in-house corporate IP professionals – the people working on the front lines of IP value creation – as well as third-party advisers and operators. This has made the IAM Strategy 300 an even more invaluable, as well as much bigger, reference point.

All individuals who make the final cut, and who state that they wish to be included, are featured in the IAM Strategy 300 at no cost. It is not possible to buy a place in the guide. However, all thirdparty advisers are offered the chance to publish an enhanced biography entry for a fee, while individuals from operating companies can take out a complimentary biography. Some decide to do so, while others decline. All enhanced biographies are edited into IAM house style – their content, however, is supplied directly by the individuals concerned.

All of the people featured in this guide were asked to identify which areas of specialisaiton applied to them. However, there are not always easy fits. Therefore, please bear in mind that the categories are for guidance purposes only and do not provide definitive information. If you wish to get a better understanding of what an individual in the IAM Strategy 300 does, it is strongly recommended that you contact that person directly.