Jeong Yeol Choe

Partner at Yulchon LLC

Jeong Yeol Choe is a partner at Yulchon LLC and chair of the firm’s IP group. He has successfully represented many multinational corporations in highly contentious and important litigations, including those involving Samsung Electronics, Samsung Display, Hanwha Chemical, Hyundai Motor Company, POSCO and Allergan. One noteworthy case is the dispute between Apple and Samsung Electronics in South Korea, where he successfully represented Samsung Electronics. Another is the dispute between Roche and Celltrion regarding a biosimilar of Herceptin, a treatment for breast cancer.

Before joining Yulchon, Mr Choe served as a judge for 21 years at the Patent Court of Korea and several district courts, including the district courts of Seoul, Incheon and Gunsan. During his three-year tenure as a judge at the Korean Patent Court, he gained extensive experience in a wide range of IP cases and technologies.

Mr Choe was also a lecturer at various institutions, including the Judicial Research and Training Institute, where he gave lectures on a wide range of IP-related topics to trainees, attorneys and judges. Mr Choe is an active arbitrator in the entertainment law section of the Korean Commercial Arbitration Board and a board member and expert appraiser at the Korean Copyright Commission. In addition to these activities, Mr Choe currently serves as president of the Korean Intellectual Property Lawyers Association. In 2017 he was appointed as a commissioner of the Personal Information Protection Commission, an independent commission under the jurisdiction of the president to establish a national framework for personal data protection.

Mr Choe authored the trademark section of the Patent Trial Practice Guidelines and has co-authored books, including New Principles of Patent Law and Entertainment Law. He has also published many articles covering various areas of intellectual property, including IT law and entertainment law.

Mr Choe is a graduate of Seoul National University and attended George Washington Law School as a visiting scholar. Having written several dissertations on copyright and patent law, Mr Choe brings invaluable legal knowledge and experience to Yulchon.

Professional associations

  • Korean Bar Association
  • Korea Intellectual Property Lawyers Association

Sample client list

  • Celltrion
  • CJ E&M
  • Golfzon
  • Hanmi
  • Hanwha
  • Hyundai
  • Qualcomm
  • Samsung
  • SM Ent
  • Teledyne

Firm details

Yulchon LLC
Parnas Tower 38F
521 Teheran-ro
Seoul 06164
South Korea

Contact details

See firm profile