Partner and Practice Head at White & Case LLP
Bertrand Liard heads White & Case’s IP and IP practice in Paris. His client list is extensive, varied and truly international, spanning sectors such as transportation, social media, luxury brands, pharmaceuticals, mining and industry. He also represents clients from the financial sector, including financial technology (fintech) companies. His corporate clients are often multinational and face complex cross-border concerns.
Mr Liard applies his vast experience in supporting clients with issues relating to their intellectual property and information technology, as well as in the field of privacy and data protection, especially in litigation and international contexts. His work includes protection, use and development of IP rights, as well as enforcement actions against IP infringement and breach of piracy. He supports clients with both contentious and non-contentious matters.
Mr Liard helps to unravel the complexities of doing business over the Internet, providing cutting-edge high-tech transaction and project advice. Moreover, with regulators increasingly inclined to clamp down on lapses in IT security and breaches of personal data and privacy protection laws, he delivers know-how and client comfort on data and tech matters and disputes.
Mr Liard also advises clients on their complex contractual arrangements, including strategic innovation sourcing, outsourcing, alliances and partnerships.
Mr Liard is a frequent speaker, author and commentator on privacy, technology and fintech issues. He has a detailed knowledge of the European Union’s General Data Protection Regulation (GDPR) and contributed to White & Case’s Handbook on that legislation. He also participated in the creation of a series of 10 workshops to present each step towards compliance to GDPR titled “GDPR countdown” and currently co-facilitate a series of monthly workshops called “Data & Tech Lab”. He was recently appointed member of the Strategic Orientation Committee of CashWay, a fintech company. He is also a board member of the Forum for Innovative Technology and Transformation (FITT France).