Murta Goyanes

Murta Goyanes covers all fields of intellectual property and assists clients in a personal manner, having regard for their history, needs and expectations. The firm’s practice is distinguished by a philosophy in which every case is unique. This translates into better client handling and on-time delivery of services with outstanding technical excellence.

With over 30 years of combined experience, Murta Goyanes’s partners are committed to overseeing every case at the firm, and their work style yields the best results. The office strives to deliver efficient and tailored services at a reasonable price to all clients entrusting their intangible assets to the firm.

Since its founding in 2008, Murta Goyanes has been engineered with the structure and professional capacity required in a complex and ever-changing global reality. All of its partners have international experience and, thanks to their worldwide business network, the firm has worked in more than 150 countries.

Murta Goyanes has built a reputation in developing and securing vital intangible assets in all fields of IP law. The team comprises savvy, focused and experienced attorneys, scientists and technical experts who are fully devoted to the protection of clients’ industrial, commercial and artistic creations.

The office diligently manages IP portfolios and cherishes client relationships. The firm adopts the interests of its professionals, acting together as a single entity. It promotes creativity and innovation as core values when counselling clients from various industries, including technology, pharmaceuticals, fashion, entertainment and media.

With in-depth IP knowledge, the team has built a work environment favouring mutual cooperation, growth and results. The firm assists its clients not only in patents and designs, but also in areas such as trademarks, copyright and software, plant varieties, domain names, unfair competition, media and entertainment, data privacy and the Internet, IP licensing, franchise and technology transfer agreements, advertising and consumer protection, dispute resolution and border protection, and regulatory affairs.

Murta Goyanes’s client portfolio comprises companies in various industries, from chemicals to clothing, media and entertainment, and the Internet. The key clients include Alpargatas (owner of the Havaianas brand), Coca-Cola, GlaxoSmithKline, Wal-Mart, Electrolux, 20th Century Fox, Netflix and General Electric.

Our patent prosecution service has grown in the past year, with key clients including Alpargatas, Electrolux, GE Oil & Gas, Glenmark Pharmaceuticals and Klabin SA. The department has the unique advantage of being coordinated by a former Brazilian Patent Office (BPO) director of patents and industrial designs, who offers all of her experience in the area, as well as particular knowledge of the BPO’s internal procedures and personnel.

Specifically for Klabin SA, the firm works closely with the R&D department, advising in IP-related issues such as prior art searches and patentability analysis, drafting patent applications and prosecution, freedom-to-operate analysis and technological landscape assessment. The jurisdictions involved are Chile, Argentina, the United States, Sweden, Italy, Poland, Finland and China.

As to work developed with Alpargatas, during the last year, Murta Goyanes’s patent team has performed prior art searches and coordinated the filing of an important industrial design in 16 countries.

As a result of the firm’s philosophy, work style and quality, Murta Goyanes was ranked Silver in the WTR 1000 2018 and appeared in Chambers Global 2018 and Chambers Latin America 2018 (intellectual property and media and entertainment), Who’s Who Legal 2017 (sports and entertainment) and the Legal 500 – Latin America 2017.

Contact details

Murta Goyanes
Rua Dezenove de Fevereiro 30
5th Floor
Rio de Janeiro 22280 030

Professional contacts

Sample client list

  • Alpargatas
  • Electrolux
  • GE Oil & Gas
  • GlaxoSmithKline
  • Glenmark Pharmaceuticals
  • Suzuki