J Pereira da Cruz SA

With more than 60 years’ experience, J Pereira da Cruz is a consultancy firm specialising in intellectual property, including industrial property and copyright.

We began activity in 1949 as a family company and today enjoy a solid reputation at national and international level. We build close relationships with our clients and deliver specialist legal advice based on the principles of quality, excellence and attention to detail.

In our capacity as official industrial property agents and specialist consultants, we have vast experience in the field of industrial property, which enables us to ensure that our clients’ needs and interests are always put first.

How we work

  • Experience – we have vast experience in the field of industrial property, acquired over more than 60 years
  • Partners – we are partners to our clients, always seeking the best solutions for their needs and interests
  • Building close relationships with our clients – we believe in offering a personalised service and take pride in our availability and attention to clients
  • Innovation – we strive to be at the forefront of the most recent technologies in order to ensure the best protection of our clients’ interests in the field of industrial property
  • Expertise and excellence – our experience enables us to provide a quality service, based on the values of excellence and attention to detail

Our partnerships

We defend the interests of our clients all over the world through partnerships with the most highly reputed local companies in our field. These partnerships, which have been built over many years, guarantee quality in the protection of our clients’ interests.


  • Portuguese Association of Industrial Property Consultants
  • Portuguese Association of Electronic Commerce and Interactive Advertising
  • Anti-counterfeiting Group
  • International Association for the Protection of Intellectual Property
  • Association of Trademark and Model Law Practitioners
  • Chartered Institute of Patent Agents
  • European Communities Trademark Association
  • European Patent Institute
  • Foundation for National Scientific Computing
  • International Federation of Intellectual Property Attorneys
  • International Anti-counterfeiting Coalition
  • International Chamber of Commerce
  • International Trademark Association
  • Institute of Trademark Attorneys
  • Licensing Executives Society International
  • The Union of European Practitioners in Intellectual Property

Main areas of activity

  • Industrial property (patents, trademarks, logos and other rights)
  • Copyright
  • Domain names
  • Company names
  • Franchising
  • Technology transfer


With a team of around 100 staff supported by the most up-to-date technological resources, we provide consultancy in all areas of intellectual property.

The company and its individuals are members of the main Portuguese and international associations in our field. We also have a network of associates around the world.

For this reason, Portuguese and foreign clients entrust us with the worldwide management of their IP rights.

In addition to the traditional services of registration, surveillance and maintenance of IP rights, we take a proactive approach by offering consultancy at every stage of the creative process.

Seniority searches

The initiatives taken before protection is sought are decisive for the success of industrial property rights.

With decades of experience and our own credible and regularly updated databases, we can conduct all types of industrial property search, including:

  • strategic analysis;
  • applications;
  • handling of patent and registration proceedings;
  • recordals, assignments and licences; and
  • monitoring of registered rights.

Contact details

J Pereira da Cruz SA
Rua Victor Cordon 14
Lisbon 1249-103

Professional contacts

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