J Pereira da Cruz SA

With 70 years’ experience managing and protecting IP rights, J Pereira da Cruz SA is a top firm comprised of creators, inventors and innovators.

Recognised nationally and internationally, J Pereira da Cruz prides itself on working closely with clients to provide them with a highly specialised service and expert technical and legal advice.

J Pereira da Cruz has a large team of highly experienced IP attorneys, expert consultants and lawyers who seek to provide the best and most innovative solutions to protect clients’ interests. The firm strives to be at the forefront of the most recent technologies in order to ensure the best protection of clients’ interests in the industrial property field.

Further, the firm goes beyond the traditional services of registration, surveillance and maintenance of IP rights – it is committed to a proactive approach and provides consultation at all stages of the creative process in order to meet clients’ requirements.

The firm's competitive advantage is the result of its capability in its chosen field, which is fed by intangible resources such as patents, licences and know-how. J Pereira da Cruz’s strategic approach is based on the fact that these resources are the cornerstone of successful operations and play a significant role in every client interaction.

J Pereira da Cruz believes in working closely with clients to build successful relationships; this has been the firm’s main strategy for nearly 70 years and will remain so.

The firm at large and its team members individually are affiliated with the main national and international associations in the sector and with a network of partners worldwide.

The team defends its international clients’ interests through partnerships with highly reputed local companies in the sector. These partnerships, which have been built over many years, guarantee quality in the protection of clients’ interests worldwide.

With a team of around 100 staff supported by the most up-to-date technological resources, J Pereira da Cruz provides all services relating to all areas of intellectual property, including:

  • industrial property (patents, trademarks, logos and other rights, as well as strategic analysis, applications, patent and registration proceedings, recordals, assignments, licences and registered rights monitoring);
  • copyright;
  • domain names;
  • company names;
  • franchising;
  • technology transfer; and
  • consultancy;

2019 awards

  • Named as a recommended firm by the WTR 1000
  • Named as an IP Stars top-tier firm
  • Named as a recommended firm by the IAM Patent 1000


  • The Portuguese Association of Intellectual Property Consultants
  • The Portuguese Association of Electronic Commerce and Interactive Advertising
  • The Anti-counterfeiting Group
  • The International Association for the Protection of Intellectual Property
  • The Association of Trademark and Model Law Practitioners
  • The Chartered Institute of Patent Agents
  • The European Communities Trademark Association
  • The European Patent Institute
  • The Foundation for National Scientific Computing
  • The International Federation of Intellectual Property Attorneys
  • The International Anti-counterfeiting Coalition
  • The International Chamber of Commerce
  • The International Trademark Association
  • The Institute of Trademark Attorneys
  • The Licensing Executives Society International
  • The Union of European Practitioners in Intellectual Property

Contact details

J Pereira da Cruz SA
Rua Victor Cordon 10A
Lisbon 1249-103