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Susan L Heller is a shareholder and co-chair of Greenberg Traurig’s trademark and brand management group. She has been practising trademark law for 27 years, including three years as an examiner at the US Patent & Trademark Office. She specialises in working with companies to protect and enhance their key brands and corporate images through strategic management of their worldwide trademark and copyright portfolios. Applying a combination of legal, business and marketing principles, she aggressively protects the integrity of some of the world’s most famous brands and strategically positions the brands for future growth. She has also worked with numerous entertainment personalities to help increase the visibility and value of their names and images through trademark, copyright and domain name litigation and registration, and through extensive collateral product licensing.
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